The Maginley Report
Introducing the Maginley Report
By Matt Maginley
Corporate Advertising Executive and Marketing and Advertising Expert
The purpose of the Maginley Report is to illuminate ideas that lead to the fulfillment of the potential of college students and recent graduates as they "enter the workplace." I put that in quotes because everyone is essentially "already in the workplace" to afford going to college in the first place.
Initially, I discussed with the editor of The College World Reporter that I would focus primarily on ideas for those who like to think outside the box, want to redesign the box and who question the reason of why there is a box. For that reason I will focus on what is known as "entrepreneurship", derived the French as I've understood it "to-undertake-doing". The reason is that I've believed that the reason we go to college is to fulfill our dreams, but some of our dreams do not have clear path to achievement. To realize the dream we have to "undertake" the process of that achievement.
It is my goal to foster your business development and goal fulfillment whether you are seeking to work in the professional fields such as law and medicine, or have a burning desire to run your own business and be an entrepreneur.
With all of that said, the scope of my reports will be broadened to include many of the works of successful business managers whom you will no doubt recognize, hopefully, from many of your own readings. Keep in mind that as an entrepreneur you will have to study and work harder and to create the self discipline and structure to enjoy the advantages of owning your own business. That business could be anything from working in public life as an elected official, to a doctor, lawyer or teacher, or running an entertainment company.
Our scope will also include communications and the value of being a person who can convey an idea clearly and persuading others to follow your lead.
This report is a forum for passing along these ideas, and also getting other professionals to weigh in along the way.
My qualifications other than a desire to help is that I once was a recent graduate looking for my first big job after graduating college, and after 20 years working professionally in advertising and media, with and for Fortune 500 companies, as well as running my own consulting business, there are few things that I discovered along the way ... things about people, work and business and the art and science of getting what you want.
Next Report: "Selected Readings and How to Get What you Want"
About the author: Matt Maginley currently serves as President of Enterprise Cable Networks, LLC, a political spot cable placement and rep firm. Matt has over 20 years of experience in establishing media and communication strategies in B2B and consumer marketing. Matt has worked with major brands like American Express, Paramount Pictures, Hershey Foods, Campbell Soup, Star Wars Licensed Toys, Mattel, Google, Time, Inc., Disney ABC, CBS, Discovery, NBC, and FOX.